The main attraction has to be the Vatnajokull Icecap. There are many routes up onto the Vatnajokull Icecap; the easiest is up the road on the broad glacier spur, Skalafellsjokull. This excursion is a real Polar-style expedition. There are many 4 Wheel drive tours commencing from the town of Hofn up to the glaciers. Hofn is a thriving fishing port with associated industries such as fishing. It is also the commercial and market town for a prosperous agriculture inland.

This community in the Southeast is also called Hornafjardarbaer. It is situated on a spit of land in the only navigable estuary of the country. The main trades are fishing, fish processing, tourism and commerce. People started settling here around an important trading post more than a century ago and the town received its municipal rights in 1988. Visitors are offered varied recreational opportunities, sightseeing tours, glacier tours, golf, boat tours, whale watching, fishing, cultural events, museums etc. During summer the Glacier Exhibition in the old supermarket building is worth a visit. Good accommodations and restaurants take care of the bodily needs and as everywhere in the coastal towns, fresh fish should be the priority choice of those on the menu. A part of the municipal landscape has been declared a nature reserve. The Bus Company Austurleid/SBS ltd.. takes care of the communications on the roads. The distance from the capital is about 474 km along the south coast.